AMOR FATI — Film
AMOR FATI - Graphic campaign for Cláudia Varejão’s film
Amor Fati seeks out parts that complete each other. These are portraits of couples, friends, families and pets and their owners. They share the intimacy of daily life, habits, beliefs, tastes and even some physical traits. From their faces, from the choreography of their gestures, we unveil the story that binds them. Drawn from everyday life, right before our eyes the film portrays a chorus of affection and the collective memory of a country.
In Amor Fati Cláudia Varejão searched for physical similarities to reach relationships of intimacy and love. These extremely close relationships, which are intertwined in the film's editing, were the starting point for the creation of the graphic image: the various pairs that live in the film were torn and pasted together as if they were part of the same material.
As part of the film's launch campaign, a website was created with the photographs that Cláudia Varejão took during the entire casting process.
Client: Terratreme films