We were invited to make the rebrand of 1-54 Contemporary African Art Fair, when 1-54 extended London fair to Marrakech and New York.
Based on the original idea of the logo a 54 squares grid that enlightens fair name meaning “1 continent: 54 countries”.
We developed a flexible system based on two elements: the grid and a line. The grid is the house for a playful way of displaying content and the line extends to embrace each city. Our approach centres in opening up space for 1-54 to grow.
Every city has a slightly different design an each year we have one main colour broken in three shades for each city.
We redesigned all the print and digital materials including website.
London, New York, Marrakech 2018